Advanced Search Engine Optimization Techniques

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Everyone who has a website wants to be listed in Google and for good reason. Google is by far the most popular search engine available that's used by millions of people all over the world. It is the doorway that stands between you and thousands of potential visitors to your site. And isn't that the entire reason you have a web site anyhow? So that people will come to you for your product or service and buy from you? This can feel quite daunting for someone who has just put up a brand new website and has little to no visitors at all. But there are ways that you can gain some of this Google traffic by following some of the advice listed here.

If you're relatively new to getting your site listed in Google, you may not know that there is a right way to go about it and a wrong way to go about it. Let's take a look at probably the biggest misconception online today about how to get your site listed in Google.

First, Google provides a specific web address where you can enter in your web site in order to get included in Google's index. The big issue with this is that your site is behind thousands and thousands of other sites just waiting for Google to visit them. And once Google finally gets to your site, if ever, the odds are you aren't going to show up anywhere near the top of the search engine results pages. Sure, Google provides this feature, as does Yahoo! and other search engines as well but there is a far better way to get listed in Google.

By far, the easiest way to get noticed by Google is to have your website listed on another site that is already in Google's index. The more popular that site is, the better.

Now you might be thinking, especially if your site is brand new, who in the world will want to link to me? And your right to ask that question because more often than not a site that's already listed in the top 10 of Google for a certain keyword or phrase, isn't going to want to link to someone who is relatively unknown. The best way to go about getting a link to your site quickly is to visit some discussion forums on your topic of interest.

So let's say your site is about gardening. Visit some forums that talk about gardening and create a profile that has your web site address in your signature. Then, answer some questions in the forum about topics you're familiar with, and ask some questions as well. Each time you answer or ask a question, your site will show up in your signature tag, and thus be found by Google.

Additionally, you can write articles and submit them to article directories. If you've been searching around the internet for some time looking for ways to get your site into Google, you no doubt have run across this method. If you're relatively new to article writing, this might feel like a pretty difficult task. If you feel like you can't write an article for yourself, then hire someone to do it for you. The key to writing articles that link back to your site is to first write on the same topic as your website, second, be sure that you include a link back to your site within your author's bio and lastly and probably the most important, do not stop at one or even five articles. If possible, write an article a day, and if you can't do that, then write an article a week. Continue to do this and continue to submit these articles to article directories and not only will you get indexed by Google quicker, you'll also be receiving a very decent amount of traffic to boot!

How are you going to get those sales is the problem. You have probably heard about email marketing, it is one of, if not the best internet marketing technique. It allows you to directly advertise to any number of people. This is a very controversial subject as well, because a lot of people are using it the WRONG WAY. They are spamming innocent people thus making this technique a very volatile one.

It does not have to be this way. The majority of those spammers get people's email in unorthodox methods. If you have your own opt-in list you probably noticed that nobody ever complained, and if they got tired of your emails they just unsubscribed.

Now back to the subject. You want to know how to get more sales with your online business. I said email marketing, but you have no emails. It's simple. Just buy them. But not from anyone, because you could loose money or get into trouble. So how do you get the right ones? How do I know if those are any good? It's simple just follow these easy steps.

# Never buy something like "50+ mil fresh new email every month". This is a scam and you will get a slap along side with a software that reads: "success your ad has been sent to 50+ mil recipients." Never fall for this.

# Always make sure that the SELLER has personal information about each and every lead you are about to purchase because this is a high indication that he will sell you leads directed for your area of business, not useless ones that will generate 0 sales. This is vital.

# Make sure that the seller has asked each and every lead for permission in order for him to sell the leads to third parties like you or me. This is extremely important, because you want good leads.

# Never buy anything that promises more then 70 000 a week or 300 000 a month because they be scams and/or can offers useless leads. A lot is not always better.

You want to know how to get more sales with your online business. Well I just told you how I did it. I'm getting 50 000 leads a week with a sale conversion rate of 1 in 600. Imagine the numbers after 5 months and 1 Mil leads later.

“Don’t believe everything you hear.” This wise old saying certainly applies to many things, and email marketing is no exception. From spam legislation, fi lters, email client rendering issues to response rates - there is frequently a lot of confl icting and confusing information fl oating around the industry. So in this month’s article we are going to try and straighten out a couple of common misconceptions in email marketing.

Misconception: “An incorrect interpretation or understanding.” So with that defi nition in mind, I’ve whittled a number of misconceptions
down to the three I hear propagated most often.
• Never Use the Word Free
• Don’t Send Emails on Weekends
• Improve Results by Growing Your List

While there are varying levels of truth to each of the above statements, they are not universal truths. As some product warnings state,
“your results may differ.” So let’s look a little deeper at these three commonly held email-marketing truisms.

Never Use the Word “Free” - Perhaps the most common misconception in email marketing is that you should “never use the word free.” By itself, the word free will not cause any of the major spam or content fi lters to reject your email. (Though it is possible that some corporations or user-driven spam fi lters might be set to delete emails containing the word “free”) So why then would you risk using free when there
is a chance, albeit small, your email might be fi ltered? Quite simply, better results. In our experience across various clients, when used correctly, the word free can provide a powerful boost to your results. Not convinced? Ok, let’s look at two popular spam content fi lters to see how they actually work and treat your free-laden emails.

Spam Assassin - Spam Assassin is one of the leading “test-based” spam fi lters and many of the large ISPs model their own fi lters after Spam Assassin’s test algorithm. The Spam Assassin fi lter assigns points - positive and negative - to the content and coding of an email.

An email is run through the fi lter and is assigned positive points (in this case positive means potential spam) and negative points (content and coding believed not generally used by spammers). (A legitimate email that is fi ltered as a result of these positive scores is referred to as a “false-positive.”) The score is totaled and if it exceeds a certain level it is fi ltered. Users of Spam Assassin can change the test score values and determine the level at which emails are fi ltered. It is generally believed that most companies/ISPs use a total score of around 10, but that some may go as low as 4.

So, what does this mean when using free? Review the Spam Assassin list and you will see that a number of phrases that use free do receive fairly high scores of 1 and higher. But phrases commonly used by legitimate marketers such as “free shipping,” “free e-book” and “free white paper” are not affected.

Microsoft Outlook 2000 Junk E-mail Filter - Outlook 2000 contains a default Junk fifi lter that looks for certain “junk and adult” content- that when triggered automatically routes the email to your Outlook’s Deleted Items folder. This fi lter must be turned on and as a result it is unclear how many Outlook users have activated this function. But unlike the test score-based fi lters, Outlook uses a pass/fail method. This fi lter addresses a few uses of free, but the most common usage that triggers the fi lter is the use of an exclamation point and free in your
subject line.

Your Take Away - Yes, you should be careful when using free in your email communications - but when used correctly and strategically, you will generally see greater results than by not using this powerful word. The bottom line - test, test, test. Additionally, to help you navigate the complex world of spam fi lters, EmailLabs has added a spam content checker in the latest version of our application. This feature enables you to test your message for potential problems prior to distribution.
by Loren McDonald

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